Our Services
With changing market conditions, evolving customer expectations, and the rise of generative AI, B2B marketers face new and diverse challenges in supporting their company's growth strategy. Today’s marketers can no longer rely solely on large-scale transformations or have a singular focus on new logo acquisition programs.
Intelligent Growth offers services to enable marketers to drive intelligent growth across the entire customer lifecycle, stay closely aligned with their organization's growth objectives, and adopt emerging technologies.
GTM and Strategic Services
Marketing Strategy and GTM Alignment
The right strategy and alignment across GTM teams is the difference between success and failure. We work with you to ensure success.
Audience and Market Identification
Knowing your target market is everything in marketing. We develop ICP, personas, and buyer journeys grounded in data and insights to ensure you know yours.
Growth Diagnostics and Optimization
Need confidence in your marketing performance? We look under the hood and make actionable optimization recommendations that drive real growth.
Team Education and Workshops
Investing in your team is a must. We offer custom workshops that deliver actionable outcomes tied to your business goals.
Digital Experience Design and Execution
Building Account-Based Experiences
A lot goes into ABM, from account selection to bespoke account experiences — but it doesn’t need to be complicated! We implement pragmatic ABM solutions that get results.
Web Strategy and Journey Optimization
Flashy websites not orientated around educating and guiding buyers across the entire customer lifecycle don’t work. We build strategies and journeys that do.
Multi-Channel Campaigns and Nurtures
Gone are the days of one-off gated email campaigns. Buyers expect personalized experiences across multiple channels as they engage with your brand ad team.
Portfolio and Lifecycle Marketing
Having a portfolio of campaigns aligned with your growth goals is critical. We help you get off the ground, from strategy to content production and execution.
Operational Support Services
Campaign Management and Optimization
Marketers are tasked today to do more than ever before, and sometimes need a helping hand. We can build, manage, and optimize your campaigns in your systems.
Lead, Account Management, and Scoring
Account management and scoring are strategic parts of any marketing growth engine. We help you develop and implement models that drive alignment, deliver experiences, and drive growth.
Measurement, KPIs, and Reporting
At the heart of any successful marketing team is good data and reporting. We help you build a measurement environment and access the data you need.
RevTech Implementation and Optimization
With the explosion of tech, we help you rationalize, identify, and implement technology aligned with your growth strategy.
AI Enablement Services
Planning for AI and Launching Pilots
With an explosion of AI-enabled tech running tests and pilots to see where you can gain efficiencies and improve the customer experiences is a constant.
Executive Communication and Investment
AI is at the top of every executive’s mind. Managing communication, securing budgets, and owning the AI story is essential for all marketers.
Ethics and Governance Planning
With powerful tools easily available, ensuring you have the appropriate feedback loops, boundaries, and oversight is critical to any AI strategy.
Leveraging Existing AI Capabilities
With tech vendors launching new AI functionality almost daily, staying on top of what you have is a task in and of itself. We evaluate current and future AI capabilities in your tech stack.
Contact us
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